Lexie Forman-OrtizAt Network, Getwork I had a conversation with a guest about the importance of social media outreach. He thought it was unusual that a software company could possibly have any use or relevant content for social sites. I reminded him that SmartRecruiters is social software and that applies to office life as well, then I directed him to SmartRecruiters’ Pinterest and Instagram. The point is that even though we are a software company we have a personality and our employer brand should be shared! Every brand has personality.
Lately we have been spending a lot of time pinning and sharing our employer brand. We’ve collected our Top 5 Coolest Startups Pinterests. These guys are doing a great job representing the personality of their company. And even though they may not have 100,000 followers, their boards are a fun place to be.
5. Eventbrite: They make sharing, creating, and customizing an event easy and accessible. Bringing people together for awesome events is part of their mission and their Pinterest represents that clearly. Eventbrite shares infographics on every subject, civic engagement projects, photos of vintage events, and so much more. Don’t just toot your own horn on Pinterest, it’s about establishing your employer brand but also finding shared values and interests.
4. Trulia: A residential real estate search engine that gives buyers, sellers, owners and renters the inside scoop on properties, their unique approach to the property search isn’t just about logistics, but personal touches as well. This Pinterest Employer Brand is filled with amazing property pictures and design ideas worth repining. Remember Pinterest is about photo-sharing, so you don’t want to overwhelm you readers solely with words.
3. Chegg: An online textbook rental company. Their founders were frustrated with policies and procedures of university bookstores. With the student in mind, they created a faster more cost efficient method of acquiring textbooks. Chegg’s Pinterest is student focused giving tips on everything from study habits to microwave friendly recipes. Know your audience and don’t be afraid to cater to them.
2. Minted: Printed paper products have never been more digital. Minted crowd sources graphic design from the global digital community, and sells great products. This is social commerce on every level. Minted’s products are perfect for the Pinter-verse, showing off paper craft ideas, holiday inspirations, and amazing designs for every event. Update your boards regularly because more activity on more topics is greater reach.
1. SAY Media: A digital publishing company that creates amazing brand campaigns. They’ve created another successful way for their brand to interact with the audience, and even potential clients. SAY Media’s Pinterest is truly a lifestyle page there is something for every techy, foodie, fashionista, music junkie, and animal lover alike. Don’t pigeonhole your brand! It’s a way to represent every aspect of your company, even the interests of potential employees.
These 5 companies are Pinterest stars of successful employer branding and social sharing. While there are many big brands on Pinterest, these startups are not short on engaging content. We are looking forward to watching them grow and seeing how other startups will take advantage of this awesome photo sharing site.
Is your company using Pinterest to share its brand? Let us know, and share it below by leaving a comment. In the mean time, we love pinteracting with all of you!
Lee Ann Prescott
Anh Nguyen