Scott WardellPutting your best foot forward isn’t a platitude for these organizations doubling-down on attracting candidates through company websites that are intuitive and sleek!
If the eyes are the windows to the soul, career pages are the open door to a company’s moving parts. With 75 percent of job seekers researching company social media pages, Glassdoor reviews, and company branding before applying to jobs, it’s critical that your career page conveys your company values, principles, and mission statement. Make sure your messaging speaks to your prospective talent.
Company career pages are now a point of pride for many businesses, and the effort put into the page layout, design, and messaging demonstrates how many organizations rely on their career page to attract the right talent to them. To that end, we scoured the internet to showcase 10 of the most compelling and attractive company career pages for 2018.
1. Oath
Flying under the Verizon banner, Oath’s mission is to “build brands people love”, including Yahoo! AOL TechCrunch, HuffPost, Tumblr, Makers, and #builtbygirls. Oath produces digital media content for consumers, as well as digital advertising solutions for brands across the globe.
The Oath career page boasts a slick, 360-degree video tour of their 80+ offices around the world, and features an interactive map that shows available jobs at each location, driving home the message that “opportunity is infinite.” The layout is clean and attractive, the messaging is clear, and the delivery is well-executed.
2. Spotify
Spotify wraps its product into the company career page without feeling shoehorned in. The bold declaration to “join the band” and links to “go backstage” to find out more about employee diversity statistics feel fun while staying on brand. Whether navigating by location or department, the site’s navigation is simple and enjoyable, and feels familiar to anyone who has used the music streaming platform.
3. PayScale
PayScale offers real-time salary, benefits, and market compensation information to employees across a variety of industries by comparing user-submitted job profiles and salary data.
PayScale isn’t shy when it comes to its style, which feel playful and self aware, as evidenced by the photo of an office dog at the top of its career page. The colorful layout encourages candidates to keep scrolling down the page, where company perks, EVP, and available jobs are prominently featured alongside more photos of happy employees. A final, personal touch is the option to click on an employee photo, which opens a popup that breaks down their personality type into various “fun fact” categories.
4. Square
Square keeps things simple and clear, emphasizing that “entrepreneurial minds thrive” at the company. Each of the company departments are neatly organized by teams and broken down into specific skills to “see where you fit in” best, immediately followed up by the company’s mission statement and future goals. The organization feels deliberate and exacting, which convey a high level of professionalism alongside the company’s desire for “curious, hard-working leaders.”
5. Refinery29
This digital media and entertainment company knows its target audience, and Refinery29 reinforces its commitment to “inspire, entertain, and empower” with its media-heavy careers page. Flashy visuals of young women hammers home the brand’s attention to female empowerment and advice on “how to live a stylish and well-rounded life.”
Big and bold headlines immediately draw you into the company’s about us and available positions pages. R29 refuses to sacrifice attitude or style no matter where you are on the company career page. If that’s not confidence then we don’t know what is.
6. Airbnb
In the same way that Airbnb entices travelers with countless possibilities for their next vacation accommodations, the company’s career page lures you down the page with an attractive balance of cleverly worded values, company benefits, and a clean aesthetic. It isn’t until you reach the bottom of the site that you can apply for positions, but this format suggests a linear flow that feels like a cohesive narrative.
7. Scality
Scality is the industry leader for secure and high-volume cloud storage that powers digital businesses. The company features its motto and mission front and center, and showcases employee interviews discussing their experience working at Scality, drawing a clear link to company values like transparency and social purpose—all from the main career page.
Clicking away to the about section offers a careful balance of useful company information as well as videos featuring current employees outlining different facets of the company structure departments, and locations.
8. Ubisoft
Ubisoft’s career page is everything you expect from a video game studio that brought the Assassin’s Creed, Far Cry, Watch Dogs, and Tom Clancy franchises into the upper echelon of entertainment. Like a video game, the company likens their employees to heroes, with behind-the-scenes video interviews that follow employees through their day-to-day lives with the company. An interactive map gives you a deeper look at Ubisoft’s international offices with photos, videos, and messages from company leadership that make each click on the company page feel like a quest.
9. Kickstarter
For a company that deploys a wide crowdsourcing approach to funding, Kickstarter’s career page feels much more intimate and personal in scope. The page is dominated by photos of the company’s bright NYC office and its employees, accompanied by conversational and friendly snippets of company information, values, and principles.
The open positions portion of the page is easy to navigate and continues the conversational motif with relevant information about where each role sits in the company structure, the key responsibilities for the role, and outlines what you as an ideal candidate could bring to the position.
10. Salesforce
Salesforce has its brand identity nailed down, from its color palette to the language used to describe the company’s family dynamic. Each department has its own page with employee testimonials alongside descriptions of what makes every team an invaluable part of the company.
Salesforce goes the extra mile by breaking down the nuts and bolts of their hiring process in a step-by-step chart. Clearly, the importance of transparency is not lost here, and establishing the company’s employer brand from the beginning is a feature not seen on most career pages.
Lee Ann Prescott
Matt Gillespie