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How to Evaluate a Twitter Profile

Twitter is where the news breaks.  News of Osama bin Laden’s death were tweeted unknowingly by a writer who was spending the weekend in the mountains of Afghanistan. Over 340 million tweets are shared on the world’s second most popular social network every single day.

Twitter is also easy to use but overwhelming at the same time.  A new account can be set up in under 5 minutes. This makes the platform appealing to almost anyone from celebrities to politicians to the average Joe. While this type of diversity of users makes recruiting on twitter essential, the open accessibility also makes Twitter a target to spammers, adult entertainment companies, and internet marketers looking to drive website traffic and make a quick buck.

Those users that weather through find that Twitter offers amazing networking and business resources because users are so open and willing to connect.  For recruiters and hiring managers looking to take advantage of Twitter’s open network as a candidate sourcing tool, it can be very rewarding.  When evaluating Twitter accounts in order to connect with people who are relevant to you and your business, it’s important to look for these 4 characteristics:

When evaluating a Twitter profile, examining their avatar/bio, conversations, hashtag usage, and quality of content will give you insight into the depth and authenticity of their perspective. Is this person jumping into conversations, sharing content, being open to new connections while focusing on information relevant to you and your business?

Jessica Miller-Merrell, SPHR is a workplace and technology strategist specializing in social media.  She’s an author who writes at Blogging4Jobs. On Twitter, Jessica has over 100,000 followers. Also, connect with her on Pinterest @blogging4jobs. Photo Credit Puppetuts

 

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