Over the last several years, recruiting as a function has evolved from being a position tasked with filling open requisitions quickly and cheaply to being a strategic position tasked with helping businesses navigate the war for talent by hiring amazing talent efficiently, strategically, and on demand. In order for recruiters to deliver such outcomes, it’s become necessary for them to think and behave like marketers.
In this episode, we’re joined by SmartRecruiters’ founder & CEO, Jerome Ternynck. He explains why recruiters and talent acquisition leaders need marketing skill sets to be successful—in particular knowledge of market segmentation. To help hiring teams navigate that process, Ternynck outlines what’s known as the Talent Scarcity-Impact Framework, a model he designed to help companies better prioritize the positions for which they’re hiring.